As online businesses boom, search engine results have become an integral part of generating online traffic and marketing. Most companies find SEO-related tasks cumbersome thus outsource the work to an SEO provider or freelancer. Today, there are plenty of SEO companies promising to raise rankings and generate traffic in month or less but end up damaging or attracting penalties for creating backlinks. As such, don’t trust your SEO Company until you verify everything they tell you.
A good SEO company should deliver:
- Fresh content
- Quality backlinks
- Appropriate image alt texts
- Eye-catching metas and title tags
Fresh and engaging content has numerous benefits; builds your brand, attracts and retains users, indicates a legitimate site and gives you an opportunity to target the right keywords. Therefore, a good SEO provider (write for the reader) should generate fresh content in form of updated bog content, images, page content and articles. New blog posts allow viewers to share the content with other audience on other platforms.
A backlink is a link from an authoritative website to your website and is an essential ranking factor. Links from authority sites suggest that your site is relevant and reliable. Low quality backlinks, on the other hand, attract penalties. If the SEO provider claims to build quality backlinks the number of referring domains should rise depending on the application you are using. Additionally, you may connect your account with Google Analytics to notify you every time the company earns or loses backlinks via email. Note that if the site requires a lot of optimization or already has poor backlinks, it may take more time to see any change.
Appropriate image Alt text
An Alt text provides a description of a picture or any other application attached to an image. Verifying all Alt texts is very tasking thus SEO providers use applications like SEO Spider to sift through images that have missing alt texts.
Eye-catching metas and title tags
Title tags inform users about the content of the webpage while meta descriptions allow users to choose the link to other search results. According to recent changes in the Google search results title tags should have a minimum of 55 characters while metas should not have more than 160 characters. SEO providers creating more than 100 characters for the title tags may prove incompetent. Typical pages like the about page, Home page or Contact page should also have a Meta description.
The points discussed should help any company hire and monitor a reliable SEO provider (write for the reader). If the current provider isn’t providing results reach out to other firms for their opinion.